GoHighLevel pricing comes down to three plans: about $97/month (Starter), $297/month (Unlimited), and $497/month (SaaS Pro), with roughly 17% off if you pay annually. That's the sticker price. The number that actually matters is your total cost, because SMS, voice, email, and AI usage are billed on top of your plan. This guide breaks down every plan, what you get, and the add-on costs nobody puts on the pricing page, so you can budget for what GoHighLevel really costs, not just what it advertises.
Quick note: prices change, so treat the figures here as 2026 reference points and confirm the current numbers on the official pricing page before you buy.
The three GoHighLevel plans
| Plan | Monthly | Annual (~17% off) | Sub-accounts | Best for |
|---|---|---|---|---|
| Starter | ~$97 | ~$81/mo | 3 | Single business or new agency |
| Unlimited | ~$297 | ~$248/mo | Unlimited | Growing agencies |
| SaaS Pro | ~$497 | ~$414/mo | Unlimited | Reselling GHL as your own software |
All three plans include unlimited contacts and unlimited users, which is the feature that saves agencies the most money since most competitors charge per contact. The differences between plans are about scale and resale rights, not core features.
Starter (~$97/month)
Three sub-accounts, the full feature set, unlimited contacts. This is the right plan for a single business or an agency with one or two clients. The moment you need a fourth sub-account, you're moving up.
Unlimited (~$297/month)
Unlimited sub-accounts. This is where most agencies live, because your software cost stays flat no matter how many clients you add. If you're running GoHighLevel for more than three clients, this plan pays for itself fast.
SaaS Pro (~$497/month)
Everything in Unlimited plus SaaS mode, which lets you sell GoHighLevel as your own branded software, set your own prices, auto-create client accounts, and rebill clients for their usage. For agencies that want recurring software revenue rather than just a tool, this is the plan that turns the subscription from a cost into a profit center.
The costs nobody mentions upfront
Here's where budgets go wrong. Your plan fee is not your total bill. GoHighLevel bills usage separately through a wallet system, and these add up:
- SMS and voice (Twilio): text messages and phone calls run through Twilio, billed per use. Realistically expect anywhere from about $15 to $80+ per month depending on volume.
- Email (Mailgun): outbound email is roughly $0.80 per 1,000 emails. Cheap per email, but it scales with your list.
- A2P registration: a one-time fee (around $19) to register for compliant business texting in the US.
- AI Employee: the AI features are an add-on at about $97/month per sub-account, not included in your base plan. See GoHighLevel AI Employee.
- Premium actions and phone numbers: some workflow actions and each phone number carry small recurring costs.
The upside for agencies: with SaaS mode, you rebill these usage costs to your clients at a markup, so they become revenue rather than expense. Without SaaS mode, they're just costs, so budget for them.
How to think about the real cost
Don't compare GoHighLevel's $297 against a single tool's price. Compare it against the stack it replaces. If you're currently paying for a CRM, an email platform, a funnel builder, a scheduler, and a reputation tool, add those up. For most agencies that total is well north of $297, which is where the value comes from. If GoHighLevel would only replace one tool, the math is much weaker.
A simple way to estimate your true monthly cost: plan fee + expected SMS/email usage + AI Employee (if you use it) per active sub-account. Run that number before committing, not after your first surprise wallet charge.
Which plan should you choose?
- One business, or testing the waters: Starter (~$97).
- An agency with clients to add: Unlimited (~$297). The unlimited sub-accounts are the whole point.
- An agency that wants to resell software for recurring revenue: SaaS Pro (~$497). It pays for itself once you have a handful of paying SaaS clients.
Start on the 14-day trial regardless, and pay annually only once you're sure GoHighLevel fits, since the ~17% discount is real but locks you in for a year. For the full picture of the platform, see What Is GoHighLevel, and for the honest pros and cons, the GoHighLevel review.
Frequently asked questions
How much does GoHighLevel cost per month?
About $97 (Starter), $297 (Unlimited), or $497 (SaaS Pro) per month, with roughly 17% off for annual billing. Usage costs for SMS, voice, email, and AI are billed on top.
Are there hidden costs with GoHighLevel?
Not hidden exactly, but easy to miss: SMS and voice via Twilio, email via Mailgun (~$0.80 per 1,000), a one-time A2P registration fee, and the AI Employee add-on (~$97/mo per sub-account). Budget for usage on top of your plan fee.
Does GoHighLevel charge per contact?
No. All plans include unlimited contacts and unlimited users. That's one of its biggest cost advantages over per-contact CRMs and email tools.
Is the annual plan worth it?
The roughly 17% discount is real, so yes if you're committed. But it locks you in for a year, so use the monthly plan or the trial first to confirm the platform fits before prepaying.
